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Tourism and the Internet

How commonplace is internet use in searching for tourism proiducts.

 General consumer uptake and use of the internet to locate a tourism product or service.


1.0    How many are connected to or use the internet. (Source ONS National Statistics Omnibus Survey 23rd August 2005)
    1.1    Over 13.1 million (55 percent) of households in Great Britain could access the internet from home in May 2005. 
    1.2    Almost two thirds of adults in Great Britain had used the internet in the three months prior to May 2005.
    1.3    Broadband accounts for half of home internet connections.

2.0    What are people using the internet for. (Source: ONS Internet Access - Households and Individuals – 15th August 2005.)
    2.1    Of those adults who had used the Internet for personal or private use, in the 12 months prior to the office of national statistics                     interview in May 2005 , the most common purchases were.
        2.1.1    Travel, accommodation or holidays (52 per cent),
        2.1.2    Videos or DVDs (41 per cent),
        2.1.3    Music or CDs (40 per cent) and
        2.1.4    Tickets for events (35 per cent).
 

3.0    Internet use in last three months by age. (ONS Dataset IIA1b – 23rd August 2005.)
    3.1    16-24  = 94%
    3.2    25-44  = 85%
    3.3    45-54  = 69%
    3.4    55-64  = 49%
    3.5    65+     = 22%

4.0    Just under one third (32 per cent) of adults have never used the Internet in May 2005. Of users who had not accessed the internet.
    4.1    43 per cent stated that they did not want to use, or had no need for, or no interest, in the Internet;
    4.2    38 per cent had no Internet connection;
    4.3    33 per cent felt they lacked knowledge or the confidence to use it. These adults were also asked which of four statements best                 described what they thought about using the Internet.
    4.4    55 per cent) of non-users chose the statement 'I have not really considered using the Internet before and I am not likely to in the                 future'. This core group of non-Internet users represented 17 per cent of all adults in Great Britain.
         

 

Table 1 Households with home access to the Internet by gross income decile group (UK)

 

1998-99

1999-00

2000-01

2001-02

2002-03

2003-04 P

 

Lowest ten per cent

3

6

7

10

12

15

 

Second decile group

1

3

5

12

14

15

 

Third decile group

2

4

12

15

22

20

 

Fourth decile group

3

6

17

25

30

37

 

Fifth decile group

4

15

26

33

41

41

 

Sixth decile group

7

15

32

43

48

55

 

Seventh decile group

10

22

43

49

56

60

 

Eighth decile group

16

28

49

59

68

71

 

Ninth decile group

19

38

60

67

74

78

 

Highest decile group

32

48

73

80

85

89

 

All households 1

10

19

32

39

45

48

 

Source – ONS  Family Expenditure Survey (April 1998 to March 2001); Expenditure and Food Survey (April 2001 onwards)

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