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Destination Management Systems |
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A destination management system is an integral combination of
several other systems types specifically designed for tourism purposes.
- Content Management System
- Enables authors and editors responsible for the promotion of the destination to update the site with latest information.
- Includes searchable and categorised listings of local tourism businesses.
- Gives the power for individual tourism businesses to update their own information.
- Events Management System
- Catagorised searchable database of local events.
- Customer Relationship Management
- Enables the destination to manage their relationship with a customer base.
- User e-mailing and contact information management.
- User profiling so you can sendf suitable offers to suitable clients.
- Availability, Booking and Payment Systems
- In some situations it can be suitable to have a full availability, booking and payment system.
Find our more about a Destination Management System
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Case Study - Visit Dunster |
 Dunster Tourism Association were looking for a web site to promote Dunster as a Tourism Destination. We implemented a destination management system with full Content Management and Customer Relationship Management capability. The site content is completely managed by the tourism group. individual businesses can edit their own listings.
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Our guide takes you through each of the key components of a destination
management system. Which components are best suited to your
needs? Do simply need a basic Content Management System for a
small destination. Or as a large destination do you need full
order processing and availability listings?
It
is easy to to decide on what features your destination management
system needs. As a destination you are looking for a system to
more effectively enable your region/destination to compete with
others. With this goal in mind your site will need:
A To project a suitable image of the "Tourism Product" to the target market(s).
B To present up-to-date information for the visitor.
C To enable the visitor to locate information about local touism services. (Accommodation, Restaurants e.t.c.)
D Detailed information about the attractions
E Customer relationship management to help build visitor loyalty.
F To take advantge of the increased attractiveness of late availability.
G A full booking and availability system.
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Destination Management