The Destination Manager - Prospect Relationship
At the first level is the relationship between the destination manager and prospect clients.  The site is effectively a brochure site.  The principles to brochure sites are the same as printed brochures.  To build a desire in the reader to visit the destination. 

To this end clearly laying out the information about the destination in an easy to read, digestable format.  Giving visual overviews with details of what a visitor can expect.  The information should be detailed enough to answer any basic questions but no so lengthy as to put the prospect visitor off.

This information should be kept in context and be up to date.  A page about an upcoming event is of considerably more use to a reader than an event which has just passed. 

 If possible the call to action should be to gain the customers contact details so they can be email/generaly marketed to in future.  To this end high impact special offers and prize draws for free holidays are of considerable use.  e.g. "Sign up here to enter the prise draw for an all expenses paid visit to XYZ."