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Page 6 of 8
Customer Relationship Management.
Buidling a relationship with your clients and prospect clients is
important in any business. It is no different but who manages the
relatioship for a destination. Keeping clients informed of
upcoming events, promotions, e.t.c.
This is now falling
firmly in the court of the destination managers and some of the more
innovative tourism businesses. At a very base level CRM is simply
keeping a mailing list of interested clients and mailing them on a regular basis to build a relationship with them.
At
an advanced level this includes complete user profiling so you can send
suitable communications to suitable people. Profiling by age,
interest, family status, gender and much more. You can then send
appropriate communications to the appropriate people improving
the results from your sales & markeitng activities.
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