The South West is the leading tourism region in the UK, generating over £9 billion per year. It accounts for over 323,000 jobs and contributes over 14% of the GDP of the region.  This is a double edged sword as it means there is plenty of competition in the region to keep you on your toes. 

 In the UK over 60% of all households are connected to the internet.  Over 70% of those who accessed the internet did so to locate tourism products and services! This information from the office of national statistics makes an internet presence an absolutely crucial part of any marketing mix for your tourism business.

 What is more you need to understand how these people use the internet to search for Tourism products so that you can advertise cost effectively.  Somerset Consulting has all the know how and understanding to help you take advantage of these.

A destination management system is basically a system that enables you to have complete control over a web site.  So you have a completely interactive brochure that is always up to date with the latest information.  These systems have purposes.

• To sell the destination to the prospective visitor.
• To enable the prospect visitor to locate suitable tourism products and services in the region they will be visiting.
• To enable the prospective visitor decide when it would be best to visit according to budget/events desired. 
  

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Minehead golf club had an old legacy site that was no longer reflecting a true image of Minehead Golf Club.  A site that reflected the clubs history, standing and quality was called for. 

What was important for the club was to move away from expensive monthly charges for updates to their existing sites.  

By installing a destin8 destionation mangement system we have put the content control at the finger tips of the clubs.  They can now list all the latest news and results, change any of the content pricing and images.  All this can be done by the club and it's representatives with very little training.

There are several key ingredients to a site selling any tourism product.  When examining the way people browse sites we discover that people tend to browse visually. Spending very little time on each page, flicking through pages until they discover what they want.  This means you need to visually arrest and answer the key questions that people are asking as they look for a tourism product.

1. Is this what I am looking for?  Eg B&B Self Catering, Restaurant e.t.c.
2. Is this in the/a area I want to go to?
3. Is this the quality/price point I am looking for?
4. How do I book? 

Answering these questions integrally with the design of any site will make a successful site.