There are several key ingredients to a site selling any tourism product.  When examining the way people browse sites we discover that people tend to browse visually. Spending very little time on each page, flicking through pages until they discover what they want.  This means you need to visually arrest and answer the key questions that people are asking as they look for a tourism product.

1. Is this what I am looking for?  Eg B&B Self Catering, Restaurant e.t.c.
2. Is this in the/a area I want to go to?
3. Is this the quality/price point I am looking for?
4. How do I book? 

Answering these questions integrally with the design of any site will make a successful site.

The key elements to tourism website design can be seen clearly on the image of the Cleeve House site.

•  Prominent display of key selling features - in this case location.
• Contact details clearly displayed.
• Images representing the high quality/price point  of the accommodation. 
  
• The location in the UK can be seen at a glance.